RTé Radio 1’s’s success story continues as it boasts four shows with over 400,000 listeners each, according to the latest Joint National Listenership Research figures. This achievement comes as a new lineup is introduced, marking a significant milestone for the station. But here's where it gets interesting: while the overall listenership is impressive, there's a catch. RTÉ 2FM’s’s audience numbers have taken a slight dip, which has sparked some debate. So, let's dive into the numbers and explore the implications. With a weekly listenership of almost two million, RTÉ’s’s radio services hold a 29% share of the national audience. This includes 18 of the top 20 programmes and the entire top ten. On RTÉ Radio 1, the share for all adults has risen to 20.3%, with weekly listenership up 12,000 to 1,388,000. This is a testament to the station's ability to engage a wide range of listeners. But the real surprise lies in the flagship shows. For the first time, RTÉ Radio 1 now has four flagship shows with more than 400,000 listeners in a single book. Morning Ireland remains the most listened-to show in the country with 467,000 listeners, while Today with David McCullagh and Oliver Callan have landed at the number two and three spots, respectively. However, the controversy arises when we look at RTÉ 2FM’s’s performance. Despite having a strong lineup, including Demi and Mikey on 2FM Drive, the station has experienced a slight dip in adult market share. This has led to questions about the effectiveness of the new recruitment process and the impact on the station's overall listenership. So, what does this mean for the future of RTÉ’s’s radio services? Will the new lineup be able to maintain the station's success and engage the 15 to 34-year-old audience? It remains to be seen, but one thing is clear: the competition is fierce, and the battle for listeners is far from over.
