Running on Film: Editorial Photography with the Hasselblad XPan | Urban Running Storytelling (2026)

The Art of Editorial Photography: Capturing a Runner's Story on Film

In the world of photography, editorial shoots are where creativity and storytelling intertwine. I recently embarked on a unique challenge: capturing a running sequence with the Hasselblad XPan, a deliberate and slow camera, to create a compelling editorial story. This project pushed the boundaries of both technical skill and artistic expression.

Pushing Creative Boundaries

The idea was to showcase Maud, a sports model, in her element, running. But why the XPan? Well, it's not your typical sports photography gear. It forces you to slow down, to be intentional. I wanted to explore the tension between the camera's deliberate nature and the high-paced action of running. It was a test of my ability to adapt and create something extraordinary within these constraints.

Personally, I find the process of pushing creative boundaries exhilarating. It's about embracing the unknown and trusting your instincts. In this case, it meant trusting a recently repaired camera and my ability to capture fleeting moments without the crutch of instant feedback.

Capturing the Essence of Running

Running is more than just a physical activity; it's a multi-layered experience. It's about movement, style, and the mental space it creates. I wanted to capture the essence of urban running, placing the fluidity of motion against the rigid backdrop of a city. The contrast between the softness of the human body and the harsh lines of architecture became the heart of this project.

Many photographers might opt for speed and high frame rates when shooting sports. However, I chose to limit myself to one roll of film, forcing me to be selective and intentional with each shot. This constraint, I believe, is where true creativity thrives. It's about making every frame count, every angle and moment serving the story.

The Power of Location and Lighting

The Barbican in London, with its sharp lines and concrete surfaces, provided the perfect setting. The panoramic format of the XPan further enhanced the contrast between the runner and the urban environment, creating a sequence that felt like a series of film stills.

Lighting played a crucial role, too. Metering for bright sunlight and letting the shadows fall away added depth and a cinematic feel to the images. This technical decision was not just about aesthetics; it was about setting the mood and emphasizing the narrative.

Embracing Imperfection and Collaboration

On the day of the shoot, I learned the value of patience and collaboration. The XPan's slow nature meant missing moments and repeating actions. Maud's dedication and our teamwork were essential. This experience reminded me that editorial photography is a dance between planning and improvisation.

Looking back, I realized I could have experimented more with motion blur, adding another layer of dynamism to the story. It's a lesson in always pushing for growth, even in the face of challenges.

The Bigger Picture

This project was more than just a technical exercise. It was about storytelling, about capturing a moment in time that speaks to a larger narrative. It's fascinating how a few frames can convey a sense of movement, mood, and context, all while staying true to the subject's identity.

In my opinion, the best editorial photography invites viewers to interpret and engage with the story. It's not just about the final images; it's about the journey, the process, and the collaboration. This shoot, with its challenges and triumphs, is a testament to the power of pushing boundaries and embracing the unique qualities of film photography.

Running on Film: Editorial Photography with the Hasselblad XPan | Urban Running Storytelling (2026)

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